Web site design – 8 "C’s" What makes a web site sticky?
I imagine in judging a web site by how nicely it converts visitors into income, and this may be achieved by “stickiness”…a measure of how a lot time a person spends in your web site.
The longer they keep the extra probably they’re to spend, ask any good salesperson price their weight in salt.
Web site design, “stickiness” and the 8 “C’s”
Your design ought to maintain guests in your web site and maintain them coming again for extra, so incorporate a few of the “C’s” into your web site design to enhance your conversion charge.
1. Content material
Content material is king, so be sure your internet copy is exclusive, contemporary, helpful to customers, and per the general design.
Broadcast content material through RSS Feeds, electronic mail emails and sms to your target market and hyperlink to related web sites to get your level throughout (automate this in your web site design).
An interactive web site design (on-line video games, climate stories, and so forth.) ensures that customers spend extra time in your web site.
Embody FAQs, stories, analysis information or on-line response varieties and combine a name to motion all through the positioning.
Appeal to folks to your web site Social media plugins ought to be integrated into your web site design to additional develop folks’s notion of your model.
It is essential for prospects or clients to contact you, show your contact data on each web page, and use an electronic mail notification to inform customers of web site updates.
Your design ought to embrace a weblog and permit feedback to provide you a greater concept of the wants of your guests.
Permit guests to personalize touchdown pages and make sure the web site design is customer-centric with private greetings and private preferences.
Prospects want to have the ability to full all the procuring course of on-line, so on-line registration, safe fee strategies, order monitoring, and a return coverage are important in web site design.
Be sure that your internet hosting firm is dependable and reduce your web site’s downtime, take away lifeless hyperlinks and be certain that data is not more than 3 clicks away (plan early on in web site design).
Web site design ought to present a pleasing person expertise with easy navigation, good graphics and clear typography.
The positioning ought to supply a wider collection of merchandise than typical distribution channels, or maybe supply a product customization possibility for registered members.
We’re at all times on the lookout for offers and the best strategy to discover them is on-line, we provide reductions for on-line purchases or bookings (try kulula.com for an excellent instance).
A whole lot of thought goes into designing a web site, so at all times plan earlier than you launch your on-line presence (or overhaul your current internet design).
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