Recommendations on Freelance Brand Design Charges
With the proliferation of on-line staffing websites like Elance, oDesk, and Guru, which carry collectively freelancers from all around the world to work and compete on tasks posted by purchasers of equally international origin, I’ve observed that the costs for companies like emblem design have dropped to unprecedented ranges.
I’d go as far as to say that purchasers stroll away paying nearly nothing for the logos they get from designers.
This isn’t a wholesome development in any respect. And for this undesirable development, I really feel the freelance emblem designers themselves are accountable. In any case, if nobody took a job that paid such a pittance, we’d find yourself in a state of affairs the place set costs would stay respectable. As an alternative, at the moment we see a state of affairs the place there’s nearly no restrict to how low costs can go.
With that background in thoughts, I supply some recommendations on how freelance emblem designers can proceed to cost good, if not premium, costs for the companies they provide.
Tip 1 – Originality
Nicely, this can be a given, however many freelance emblem designers simply do not concentrate, and sadly simply repurpose current logos to provide you with their supposedly “unique” creations. Whereas some clients could also be scammed, many should not. Do not do that. As an alternative, provide you with one thing really distinctive and unique based mostly on the consumer’s transient in addition to the consumer’s enterprise/persona theme. When the shopper will get what they need, you may be in a greater place to command higher charges.
Tip 2 – Compete on worth, NOT PRICE
A typical mistake many freelance emblem designers make is that they compete on value fairly than the worth proposition they provide. It is a very huge mistake that they proceed to languish at low costs with out having the ability to present a premium. Do not do that. As an alternative, compete on the worth it’s important to supply. For instance, order a premium however supply 3 totally different iterations of the brand your buyer is in search of.
Then supply full variations of the brand, together with all layers, when designed in software program like Adobe Photoshop, as a substitute of simply JPEGs. If you do that, additionally let the consumer know the way simply they’ll be capable of duplicate and reproduce the brand you present on a number of surfaces and objects as a result of you may have supplied all of the layers of the brand file. Lastly, suggest a (restricted) sequence of revisions, say one or two rounds.
When a buyer sees all these small worth propositions that you simply supply, they definitely will not thoughts paying you a premium in your companies.
Tip 3: Be pleased with your work and really WORTH it
If you take pleasure in your work and, certainly, your private price, by way of how a lot you actually worth your self, you will not cost discount costs. Keep in mind that the work you do is nothing greater than an artwork type, albeit a digital one.
When estimating the worth of your work, do not simply take a look at the time you spend truly creating the brand. As an alternative, take into consideration the time it took you to grow to be proficient in emblem design. Take into consideration the prices you incurred to buy the software program wanted to design the brand. Additionally think about your brainstorming time, then the time it took to bag the duty, the back-and-forth communication that may probably happen, the price of in-person or face-to-face conferences (if any), and many others.
When you consider all these small points, you’ll arrive at your true worth and more than likely cease charging too low costs for the companies you supply.
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