Extra options or higher usability? The Product Supervisor’s Dilemma
As product managers, we’re pushed folks. We wish our product to be #1 in its market. Which means when our potential prospects buy groceries, we would like them to take a look at our product and see that it’s clearly what they need; no different product even comes shut. Nevertheless, to get to the place we need to be, we have to proceed to refine our definition of product improvement, and the massive query is what sort of product enhancements do our prospects really need us to make?
Our product might be not the one answer available on the market. if that’s the case, congratulations, you may have a monopoly in your fingers! What this implies for you as a product supervisor is that you could all the time control your competitors. What are they doing? How do they do it? What options and capabilities do they emphasize in each their promoting and their documentation?
In fact, there’s one other aspect to this entire dialog. What are your prospects actually interested by? While you speak to them, is there a set of options they’re asking for? Does your product presently have these options or a minimum of a technique to accomplish what they need to do with these options? Guess proper and you will have one thing so as to add to your product supervisor resume. Probably the most spectacular software program merchandise obtainable at present is named Photoshop. This picture manipulation program certain seems to be like it might probably do virtually something a talented graphic artist might need.
The issue with Photoshop (from my perspective) is solely that it might probably solely accomplish that a lot. It has options on prime of options. I’ve tried a number of instances to learn to use this sophisticated software program, and every time I gave up as a result of it appeared like an excessive amount of to recollect. In fact, extra options will make your product look higher in comparison with different merchandise on the market, however you must watch out that your potential prospects do not get a case of “function overload.”
Product usability implies that when prospects use your product, they’ve a greater expertise. The issue with bettering the usability of your product is that the employees that shall be engaged on usability would be the identical employees that will in any other case be engaged on including new options. This implies there shall be a value so as to add usability to your product.
While you add a brand new function to your product, you instantly have one thing to brag to your present and potential prospects. It isn’t the identical case once you’re coping with usability. Enhancing the usability of your product is a bit more delicate. Should you do it proper, your present prospects shall be amazed. their lives will grow to be higher. Nevertheless, there is not any approach your potential prospects will have the ability to inform that you have improved your product.
The true energy to extend the usability of your product comes from phrase of mouth. Your present prospects will speak to potential prospects, and in case you get your use story proper, they will brag about how straightforward it’s to make use of your product for the duties they’re making an attempt to perform. This can be a highly effective message that may make your product the considered one of selection when it comes time to make a purchase order resolution. The problem for you as a product supervisor is that it may be very tough to measure the affect that your usability options have on the success of your product.
What does this all imply to you?
Product managers are all the time making an attempt to make their merchandise extra engaging to potential prospects. that is a part of our product supervisor job description. For this to occur, they’ve two totally different paths they’ll take after they make modifications to their product.
Including new options to a product is a simple resolution to make. While you add a brand new function, instantly your product is doing one thing that a number of of your opponents will not be doing. Enhancing product usability is a little more delicate. Your present prospects will profit instantly, however your potential prospects most likely will not discover the change.
The suitable reply for a product supervisor might be balancing two several types of change. Sure, add new options to provide your potential prospects one thing to brag about. Nevertheless, add usability enhancements on the identical time in order that the product retains getting higher and higher on your present prospects. Get this combine proper and your product ought to develop and dominate its market.
#options #usability #Product #Managers #Dilemma