October 18, 2022
PRESS RELEASE
Apple introduces the highly effective next-generation Apple TV 4K
The strongest Apple TV but options the A15 Bionic chip, provides HDR10+, and brings one of the best of Apple to the most important display within the house — all at a brand new beginning value
CUPERTINO, CALIFORNIA Apple right this moment introduced the following era of Apple TV 4K — extra highly effective, entertaining, and reasonably priced than ever, and providing spectacular cinematic high quality. Pushed by the A15 Bionic chip that delivers quicker efficiency and extra fluid gameplay, the brand new Apple TV 4K options countless leisure choices for everybody to take pleasure in on the most important display within the house. HDR10+ help joins Dolby Imaginative and prescient on Apple TV 4K, so customers can watch their favourite motion pictures and TV reveals in the very best quality doable throughout extra TVs.1 Operating tvOS, the highly effective and intuitive OS for the lounge, and that includes the favored Siri Distant, Apple TV 4K simplifies the way in which customers uncover and revel in their favourite content material. Its seamless integration with different Apple units and providers magically transforms the lounge in several methods for the complete household, whereas additionally including comfort as a wise house hub.
The brand new Apple TV 4K is offered in two configurations: Apple TV 4K (Wi-Fi), which gives 64GB of storage; and Apple TV 4K (Wi-Fi + Ethernet), which gives help for Gigabit Ethernet for quick networking and streaming, Thread mesh networking protocol to attach much more sensible house equipment, and twice the storage for apps and video games (128GB). Clients can order the brand new Apple TV 4K with Siri Distant right this moment at a brand new beginning value of $129, with availability starting Friday, November 4.
“Apple TV 4K is the final word manner for Apple customers to take pleasure in their favourite leisure on the most important display within the house, and now it’s extra highly effective than ever,” stated Bob Borchers, Apple’s vice chairman of Worldwide Product Advertising and marketing. “The brand new Apple TV 4K is not like the rest on the market, given its seamless connection to different Apple units, ease of use, and entry to wonderful Apple content material. It gives one thing for everybody within the household to like.”
A Cinematic Dwelling Theater Expertise
The subsequent era of Apple TV 4K is an leisure powerhouse, bringing one of the best video and audio capabilities to the most important display within the house. On the coronary heart of the brand new Apple TV 4K is A15 Bionic, making the gadget much more highly effective and power environment friendly. CPU efficiency is now as much as 50 % quicker than the earlier era, delivering higher responsiveness, quicker navigation, and snappier UI animations. GPU efficiency is now as much as 30 % quicker than the earlier era for even smoother gameplay.
Apple TV 4K now helps HDR10+, along with Dolby Imaginative and prescient, increasing wealthy visible high quality throughout extra TVs, producing the eye-popping particulars and vibrant colours meant by content material creators. Customers can even take pleasure in a house theater expertise with Dolby Atmos, Dolby Digital 7.1, or Dolby Digital 5.1 encompass sound for immersive audio.2
With the Siri Distant, customers take pleasure in a touch-enabled clickpad that gives pace, fluidity, and exact management to simply navigate the straightforward, elegant person interface of Apple TV.3 On the Apple TV app, prospects can entry award-winning sequence and movies on Apple TV+, in addition to over 100,000 motion pictures and sequence to purchase or hire, and direct premium subscriptions to standard streaming providers.
Seamless Integration with the Apple Ecosystem
Apple TV 4K works seamlessly with different Apple units, beginning with a magical setup course of with iPhone and easy management at any time with the Apple TV Distant in Management Middle. The deep integration of Apple {hardware}, software program, and providers with Apple TV 4K unlocks an unparalleled expertise that brings one of the best of the Apple ecosystem to the lounge.4
- Apple Music gives entry to a catalog of over 100 million songs, expertly curated playlists, and music movies via Apple TV 4K. With authentic content material from probably the most revered and beloved folks in music, autoplay, time-synced lyrics, lossless audio, and immersive Spatial Audio with Dolby Atmos, Apple Music gives the world’s greatest listening expertise.
- Apple TV+ is the house of premium drama and comedy sequence, function movies, documentaries, and children and household leisure, together with this yr’s Oscar Greatest Image winner, “CODA”; record-breaking Emmy Award winner “Ted Lasso”; hit drama “Severance”; “Shantaram,” based mostly on the bestselling novel; and acclaimed sequence “Unhealthy Sisters,” “Mythic Quest,” “Pachinko,” and plenty of extra. Viewers can even take pleasure in movies corresponding to “Sidney,” a documentary honoring the legendary Sidney Poitier; “Causeway,” starring and produced by Academy Award winner Jennifer Lawrence; and the vacation story “Spirited,” starring Will Ferrell, Ryan Reynolds, and Octavia Spencer. Apple TV+ additionally gives reside sports activities, together with “Friday Night time Baseball,” and Main League Soccer matches coming in early 2023.
- Apple Arcade on Apple TV 4K options award-winning premium video games, with new titles and main content material updates added weekly, all with out advertisements or in-app purchases. Gamers can pair standard recreation controllers to take pleasure in hit titles like “NBA 2K23 Arcade Version” and “Jetpack Joyride 2,” together with longtime favorites like “Sneaky Sasquatch,” in addition to “Warped Kart Racers” with a brand new multiuser mode.
- Apple Health+ is an award-winning health and wellness service designed to be welcoming to all customers, wherever they’re on their journey, and assist them reside a more healthy day. Apple TV 4K customers can benefit from the largest library of exercise content material in 4K Extremely Excessive Definition with over 3,000 studio-style exercises and meditations, all led by a various and inclusive staff of trainers. This fall, iPhone customers can subscribe to and revel in Health+ within the 21 nations and areas the place it’s out there, even when they don’t have an Apple Watch. Customers solely want an iPhone to enroll, and might then expertise Health+ on Apple TV, iPhone, and iPad with onscreen coach steering and interval timing, and estimated energy burned will probably be used to make progress on their Transfer ring. Health+ customers with Apple Watch can take their motivation to the following stage with customized real-time metrics that show on Apple TV, iPhone, and iPad.
tvOS
This fall, new options coming to the Apple TV expertise with tvOS 16 embrace updates to Siri that may make it even simpler for patrons to make use of their voice to regulate Apple TV and work together with the outcomes.5 Siri on Apple TV incorporates a full redesign, and can be capable to acknowledge every person’s voice, to allow them to simply entry their motion pictures, reveals, music, video games, and apps, and decide up the place they left off. By utilizing the Siri Distant and asking “What ought to I watch?” customers can get tailor-made suggestions.
When carrying AirPods, customers can say “Hey Siri” to look and revel in a hands-free method to management Apple TV. Siri help on Apple TV has expanded to Chile, Finland, and South Africa, and can launch in Denmark, Luxembourg, and Singapore later this yr, bringing Siri on Apple TV to 30 nations and areas.
With iCloud Shared Picture Library on Apple TV, everybody within the household will be capable to take pleasure in everybody’s pictures collectively on the large display. Cross-device connectivity on Apple TV 4K will allow builders to combine customized experiences between their iPhone and Apple Watch apps with Apple TV.
Customers can proceed to take pleasure in SharePlay by beginning a FaceTime session on iPhone or iPad and watching a TV present or film on Apple TV to remain utterly in sync — guaranteeing everybody catches a film’s dramatic reveal or a present’s punchline on the similar second. With shared playback controls, together with utilizing the Siri Distant, anybody within the SharePlay session can play, pause, or bounce forward.
Apple TV 4K as a Sensible Dwelling Hub
As a house hub, Apple TV 4K securely connects to appropriate sensible house equipment, together with HomeKit cameras, lights, shades, and extra; permits the person to set scenes and management their sensible house whereas away; and ensures that equipment can run robotically. Apple TV 4K can be a vital constructing block for Matter, the brand new sensible house connectivity customary that permits all kinds of equipment to work collectively seamlessly throughout platforms, serving to to satisfy the true imaginative and prescient of a wise house.
When viewing a HomeKit digital camera, Apple TV customers can management close by equipment — corresponding to turning on the out of doors lights — or show a number of cameras on the similar time on the TV display for a extra full view. As well as, HomeKit Safe Video makes use of the on-device intelligence of Apple TV 4K to privately analyze the video to detect folks, animals, automobiles, and package deal deliveries.6
With Thread networking help, Apple TV 4K (Wi-Fi + Ethernet) connects appropriate Thread-based sensible house equipment reliably and securely.
Apple TV 4K and the Atmosphere
The brand new Apple TV 4K is designed to reduce its influence on the atmosphere, utilizing almost 30 % much less energy than the earlier era whereas reaching extra highly effective efficiency.7 The effectivity features of A15 Bionic eradicate the necessity for an inner fan, leading to a extra compact design and contributing to a 25 % discount in carbon footprint over the earlier era.
In a primary for Apple TV, Apple TV 4K options one hundred pc recycled gold within the plating of a number of printed circuit boards, which additionally embrace one hundred pc recycled tin within the solder. The thermal module is made with 80 % recycled aluminum, whereas the enclosure of the Siri Distant contains one hundred pc recycled aluminum. Redesigned packaging removes the outer plastic wrap, and over 90 % of packaging is fiber based mostly, bringing Apple nearer to its purpose of utterly eradicating plastic from all packaging by 2025. The Apple TV 4K lineup is freed from mercury, BFRs, PVC, and beryllium.
Immediately, Apple is carbon impartial for international company operations, and by 2030, plans to be one hundred pc carbon impartial throughout the complete manufacturing provide chains and all product life cycles. Because of this each Apple gadget bought, from element manufacturing, meeting, transport, buyer use, charging, all over recycling and materials restoration, could have net-zero local weather influence.
Pricing and Availability
- The brand new Apple TV 4K with Siri Distant will probably be out there beginning at $129 (US) from apple.com/store, within the Apple Retailer app, and at Apple Retailer places. Apple TV 4K can be out there via Apple Licensed Resellers and choose pay TV suppliers.
- Clients can order the brand new Apple TV 4K starting right this moment, with availability beginning Friday, November 4, in additional than 30 nations and areas, together with the US.
- The Siri Distant has the identical beloved design and performance because the earlier era, and adopts USB-C for charging. It’s included with the brand new Apple TV 4K, or may be bought individually for $59 (US) beginning right this moment, and is appropriate with all generations of Apple TV 4K and Apple TV HD.
- AppleCare+ will probably be out there for Apple TV, offering three years of technical help and extra {hardware} protection, together with limitless incidents of unintentional harm safety.
- Clients can check out the brand new Apple TV 4K at an Apple Retailer and have their questions answered in particular person. Earlier than their go to, prospects are inspired to examine apple.com/retail for info on opening hours and out there providers at their chosen retailer.
- For a restricted time, eligible prospects who buy a brand new iPhone, iPad, Apple TV, or Mac can take pleasure in three months of Apple TV+ and Apple Arcade without spending a dime.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Immediately, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.
- HDR10+ and Dolby Imaginative and prescient help works with appropriate content material in supported apps. Not all content material is offered in 4K, 4K HDR, HDR10+, or Dolby Imaginative and prescient. 4K decision requires a 4K-capable TV.
- Accessing Dolby Atmos options requires Dolby Atmos-capable units. Not all content material is offered in 5.1 and seven.1 encompass sound or Dolby Atmos audio. Playback high quality will rely upon {hardware} and web connection.
- Siri just isn’t out there in all nations and areas.
- Apple Music, Apple TV+, Apple Arcade, and Apple Health+ require a subscription.
- Some options will probably be out there later this yr with a tvOS replace.
- HomeKit Safe Video requires a supported iCloud+ plan and a house hub, corresponding to Apple TV or HomePod mini.
- Testing was completed underneath the situation of streaming 4K motion pictures performed on Apple TV 4K with the Siri Distant from the Apple TV app.
Press Contacts
Bernadette Simpao
Apple
(669) 227-9273
Apple Media Helpline
(408) 974-2042
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